12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Mon
, 
Jun
 
20
 – 
Fri
, 
Jun
 
24
 
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Full Name

Company & Title

Description of person representing this event or brand. 

12:00 PM

Schedule Element

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12:00 PM

Schedule Element

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12:00 PM

Schedule Element

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12pm - 1pm

How to Build Schedule Blocks

C. Doe

12pm - 1pm

How to Build Schedule Blocks

C. Doe

12pm - 1pm

How to Build Schedule Blocks

C. Doe

12pm - 1pm

How to Build Schedule Blocks

C. Doe

12pm - 1pm

How to Build Schedule Blocks

C. Doe

Mar. 25th 10:00am

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. 

Made in LA
Monday
, 
June
 
20
 - 
Friday
, 
June
 
24
 
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JOIN US FOR MADE IN LA

Clear your calendar and get ready for a week of interactive panels, chats, workshops, and happy hours with LA's expert makers! Made in LA kicks off on June 20th, and you're invited to take part in the festivities. Join us for panel discussions focused around the future of some of LA's key communities: Technology, Food, Design, Health, tools for Entrepreneurs, and more. We'll wrap with a groovy party Friday night courtesy of Flash Dance and Joymode.


Follow along #MadeInLA and make sure to tag @GA_LA.

 

Monday

6/20

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

6:30pm - 9:30pm

Harnessing Your Authenticity in Business

RSVP    |     GA Santa Monica     |      Free

6:30pm - 9:30pm

Content Is King: How to Treat It Royally

RSVP     |     GA Santa Monica     |     $55

6:30pm - 8:30pm

What's in Store for VR/AR in Hollywood

RSVP    |     GA Downtown LA     |     Free

Tuesday

6/21

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

5:30pm - 6:30pm

GA Wellness Hour: Yoga in the Loft

 

RSVP    |     GA Santa Monica     |     Free

 

6:30pm - 9:30pm

Hacking Communication Workshop

RSVP     |     GA Santa Monica     |     $65

Wednesday

6/22

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

6:30pm - 8:30pm

Building Brands People Love

RSVP     |     GA Santa Monica     |     Free

Thursday

6/23

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

8:30pm - 9:45pm

Creative Coffee Hour with DogVacay

RSVP   |     GA Santa Monica     |     Free

10am - 12pm

Code in 90 Minutes: Get Started with HTML & CSS

RSVP    |     GA Santa Monica     |     Free

12pm - 1:30pm

GA Lunch Break: The Anatomy of a Blog Post

RSVP   |     GA Santa Monica     |     Free

 

2pm - 5pm 

Legal & Finance 101 for Entrpreneurs

RSVP    |     GA Santa Monica     |     Free

6:00pm - 9pm

Call Me, Maybe: Getting Your Foot in the Door

RSVP     |     GA Santa Monica     |     $45

6:30pm - 9:30pm

Marketing to Millennials

RSVP   |     GA Santa Monica     |     $35

Friday

6/24

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

8:30am - 9:45am

Creative Coffee Hour: Design Thinking Your Commute


RSVP    |     GA Santa Monica     |     Free 

10am - 12pm

 

Leveraging Your Non-Tech Skills to Succeed in the Tech World

RSVP   |     GA Santa Monica     |     Free

12pm - 1:30pm

GA Lunch Break: The Career Experiment

 

RSVP    |     GA Santa Monica     |     Free

 

2pm - 3:45pm

Snapchat Storytelling

RSVP     |     GA Santa Monica     |     Free

4pm - 5:30pm

Finding Your Community on Instagram

RSVP    |     GA Santa Monica     |     Free

 

5pm - 8pm

Music. Art. Chill. 

RSVP    |            GA DTLA            |       Free

6pm - 8:00pm

 

WRAP PARTY!

RSVP    |     GA Santa Monica     |     Free

Schedule Block #5

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 


Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

WRAP PARTY

June 24th 6:00PM

Clear your calendar - It's going down! Flash Dance & GA are teaming up to kick off your weekend with great music, photo booths, giant ping pong, and drinks!

Day 1

RSVPs Closed
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Day 2

RSVPs Closed
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Speakers

Jerry Zen

Jennifer Puno, Co-Founder of Map

A creator, digital designer, and entrepreneur at heart, Jennifer Puno is the Co-Founder of Map (Instagram @madewithmap)—an online platform that celebrates people and their journeys. You can find her in Iceland making Star Trek gifs, out and about collaborating with other creatives, or in DTLA on the hunt for the city’s best food.


Kate Welsh

Dante Orpilla, Co-Founder & Chief Creative Officer at DIALS.

Dante has designed for reddit, Yahoo!, Cisco and more. He was the first “interesting person” featured in reddit’s inaugural podcast series, “Upvoted,” which launched in January 2015. Dante co-founded DIALS in 2013 to redesign the mobile calendar into an elegantly designed new clock-based view of your day.

Sarah Chen

Saba Sedighi, Founder & Marketing Strategist at iStream Social

Saba Sedighi is a results driven Marketing Strategist, Content Creator, Speaker and Course Instructor. She takes on an innovative approach towards social selling to connect brands with their audience, and has spoken at numerous conferences such as Social Media Marketing World and National Association of Broadcasters.

Jenny Grace

Grant Atkinson, Managing Attorney at Framework Law Group PC

Grant has focused his law career on business, entertainment, and intellectual property matters, and served as a lead litigation and transactions associate with a firm in Downtown Los Angeles before launching FRAMEWORK. He is also a musician, photographer, band manager, project developer, and small-business owner.

Forest Bello

Paco Nichole, Financial Mentor + Business Consultant at The Hell Yeah Group

Paco is the founder of The Hell Yeah Group, a mission-driven firm that helps creatives not freak out about finance through financial mentorship. She has focused her career on working with creative businesses doing business consulting, management, financial planning and wealth management.

She lives in Echo Park in sunny Los Angeles, California. She plays in a band called Sweet Bump It and rides her bike nearly every day.

Amit Sands

Kirsten Ludwig, President & Founder of IN GOOD CO

President and Founder of IN GOOD CO, a culture-conscious brand consultancy that aligns people and organizations around a purpose, creates connections and inspires action. Kirsten has transformed agencies, created brands, pioneered experiences, led teams and much more. Uniqlo, Anthropologie, Ralph Lauren, Google, Nike and Starbucks are just a few Kirsten has inspired. When not traveling between coasts she can be found checking out the latest culinary spots or styling a witty photoshoot of her children, Hudson and Sailor.

Vee Nguyen

Laureen Asseo, Founder & CEO at Nutrition Corporation

Laureen Asseo is heading a food revolution from her company headquarters in Chino Hills, CA. At only 24 years old, Laureen directs the operations and culinary teams of Nutrition Corp., distributing thousands healthy, convenient meals for active lifestyle consumers through their ION Nutrition and Fresh N’ Lean brand labels. For the past four years, her mission to get America eating healthy has become a reality.


Charlie Gaudenzi

Ally Hamilton, Co-Founder of YogisAnonymous.com

Ally Hamilton is the co-creator of YogisAnonymous.com, one of the leading online yoga video services on the web. She grew up in New York City and graduated from Columbia University with a B.A., having done an English major and Psychology minor. During her senior year, she wandered into a yoga class thinking it was going to be too easy for her, and that yoga was "stretching on the floor." After having her butt handed to her, she was hooked.

Full Name

Britt Hysen, Editor in Chief at MiLLENNiAL Magazine

Britt Hysen is the founder and Editor-in-Chief of MiLLENNiAL, an aspirational media lifestyle brand showcasing global influencers, cultural trends, and the social impact of the generation.

Within four months of its debut, MiLLENNiAL was named by the White House as a top influential digital media site for millennials and obtained over 1 million unique visits in its first year. 

In addition to running MiLLENNiAL, Britt is also a Huffington Post blogger, experiential marketer, brand consultant, and international speaker.

Full Name

Service Designer + Design Thinking Advocate, The Why Lab

Marina is a well-rounded design strategist with a deep love for service design, innovation, strength-based leadership, and all things human-centered. With an emphasis on storytelling and customer journey, she employs the design thinking process to help organizations of all sizes create sustainable growth at The Why Lab. She hosts a weekly podcast called Why Service Design Thinking, which is streamed worldwide in more than 70 countries.

Full Name

Elizabeth Pezza, CEO & Co-Founder, The Culture List

For Elizabeth, brands are a reflection of people. So, when she decided to found her new company The Culture List—a discovery app for cultural experiences—she first asked, "Who am I building this for?" and “Why do they need it?” Just like people, brands have a personality and they should have a story to tell.

 Elizabeth lives in Santa Monica with her fiancé Lucas and her cat Mister. She would also like to mention that talking about herself in the third person is very difficult and if it weren’t for periodic dance breaks, life would be much more stressful.

Full Name

Lindsay Mauch, Founder, LTM Digital

Lindsay Mauch is the Founder and Managing Director of LTM Digital, a marketing and social media boutique agency focusing on health, fitness, and technology. Lindsay has worked for top brands such as MySpace, JustFab, Future US, and Transworld Media. She believes in innovation, and is constantly keeping her fingers on the pulse of new and emerging trends in the digital marketplace. She is the Director of Operations for Social Media Club Los Angeles. In her free time she enjoys surfing, snowboarding, playing soccer, and maintaining her health and fitness blog, FitandAwesome.com

Full NaBaily Hacockme

Baily Hancock, Collaboration Consultant, Marketing Partnerships Manager

Baily Hancock is a Marketing Partnerships Manager within the Innovations Group at one of the largest media agencies in the world, tasked with developing first-to-market partnerships with the company's Fortune 50 clients and new and emerging startups. In addition to her day job, Baily teaches workshops ​throughout LA ​to help people learn to utilize partnerships ​in order to grow their communities and expand their businesses, as well as workshops on finding purpose and happiness in your career called, "The Career Experiment", which will be turned into a book this year.



DAY 1

6:30 - 9:30 PM: HARNESSING YOUR AUTHENTICITY IN BUSINESS 

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


12pm - 1pm

How to Build Schedule Blocks

C. Doe

Monday 6/20

Clear your calendar - It's going down! Made in LA kicks off on June 23rd, and you're invited to take part in the festivities. General Assembly Santa Monica (1520 2nd Street) is our meeting spot for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

6:00 pm 

Schedule Element

HARNESSING YOUR AUTHENTICITY IN BUSINESS

 Dr. Bob Deutsch, a cognitive anthropologist working at the intersection of business and the arts for over 25 years and Oscar-Nominated Film Producer and Executive Coach Bristol Baughan, offer an evening of story-telling and self-inquiry to discover your core metaphor and how to harness it for greater energy, creativity, and authenticity in business.

SIGN ME UP!

6:30 PM 

Schedule Element

CONTENT IS KING: HOW TO TREAT IT ROYALLY ($55) 

Content is the lifeblood of digital and social marketing, but it can be overwhelming to manage. With smart planning and a clear vision, content marketing can work more effectively and efficiently for you. Learn strategies to plan and create a content marketing strategy across all your digital channels.

SIGN ME UP! 

tuesday 6/21

Clear your calendar - It's going down! Made in LA kicks off on June 23rd, and you're invited to take part in the festivities. General Assembly Santa Monica (1520 2nd Street) is our meeting spot for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

6:00 pm 

Schedule Element

TBD: Building Great Communities

SIGN ME UP!

6:30 PM 

Schedule Element

HACKING COMMUNICATION ($65) 

By utilizing the same skills that actors and comedians use to support each other on stage, you’ll be able to communicate with your team on a whole new level. And maybe even make them laugh a little, too.

SIGN ME UP! 

Wednesday 6/22

Clear your calendar - It's going down! Made in LA kicks off on June 23rd, and you're invited to take part in the festivities. General Assembly Santa Monica (1520 2nd Street) is our meeting spot for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

6:30 pm 

6:30pm - 8:30pm

BUILDING BRANDS PEOPLE LOVE


SIGN ME UP!

6:30 PM 

Schedule Element

HOW TO DO THE WORK YOU LOVE ($65) 

By utilizing the same skills that actors and comedians use to support each other on stage, you’ll be able to communicate with your team on a whole new level. And maybe even make them laugh a little, too.

SIGN ME UP! 

Made in LA will take place at our Santa Monica campus, which is conveniently located in the heart of Downtown Santa Monica. Sign in at the registration desk and find a seat!

About General Assembly

General Assembly (GA) is a global educational company on a mission to empower a global community to pursue work they love. Focusing on the most relevant and in-demand skills across data, design, business and technology, GA is confronting a skills gap through best-in-class instruction and providing access to opportunities.


GA works with students online and in person across 15 campuses in 4 continents. GA also works with companies as partners in course development and graduate placement as well as helps companies stay competitive in today's digital landscape. Additionally, GA’s focus on affordable and accessible education combined with our education-to-employment approach is helping to create a diverse talent pipeline.

In partnership with DoLA. an interactive event calendar for Los Angeles. Use DoLA to find out about thousands of music, art, theater, film, and special events happening around town, including great happy hours and drink specials.

Sponsors Block #1

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